A behavior is something you can do right now or at another specific point in time. - B. J. Fogg

Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.

In Behavior Design we match ourselves with new habits we can do even when we are at our most hurried, unmotivated, and beautifully imperfect. If you can imagine yourself doing the behavior on your hardest day of the week, it’s probably a good match. It’s probably a Golden Behavior.

In my research, I’ve found that adults have many ways to tell themselves, “I did a bad job,” and very few ways of saying, “I did a good job.” We rarely recognize our successes and feel good about what we’ve done.