behavior is something you can do right now or at another specific point in time. You can turn off your phone. You can eat a carrot. You can open a te… - B. J. Fogg
" "behavior is something you can do right now or at another specific point in time. You can turn off your phone. You can eat a carrot. You can open a textbook and read five pages. These are actions that you can do at any given moment. In contrast, you can’t achieve an aspiration or outcome at any given moment. You cannot suddenly get better sleep. You cannot lose twelve pounds at dinner tonight. You can only achieve aspirations and outcomes over time if you execute the right specific behaviors.
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Brian Jeffrey Fogg
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BJ Fogg
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Brian J. Fogg
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And demotivators can push us into self-criticism. If you want to cut down on calories, putting a note on your fridge that says, STOP! YOU’RE OVERWEIGHT would certainly be demotivating, but it’s also demoralizing. We change best by feeling good, not by feeling bad, so make sure your attempts at demotivating behavior don’t morph into guilt trips.
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