There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting, - Oren Klaff

I can wait 15 minutes, but then I have to leave.” That’s enough to get the message through.

Your pitch is first going to register in the target’s croc brain. And as we discussed in Chapter 1, the croc brain would like to ignore you. But if you are dynamic enough — giving new and novel information — you will capture the croc’s attention. Once that happens, the croc is going to have one of two primal reactions: • Curiosity and desire, or • Fear and dislike.

Defiance and light humor are the keys to seizing power and frame control.