I'm not the best writer, but it is a strength. I might be a 90th percentile writer.
And I'm not the best marketer, but it is a strength. Again, maybe 90th percentile? I'm better than most, but if you pass 100 people on the street it won't be hard to find some people better than me.
What I have gradually learned is that it is not your strengths, but your combination of strengths that sets you apart. It is the fact that writing and marketing are mutually reinforcing—and that I enjoy both—that leads to great results.
How can you combine your strengths? That's something I would encourage everyone to think about. You will find talented people in every area of life. It's the combinations that are rare.
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If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas.
Hire great writers If you are trying to decide among a few people to fill a position, hire the best writer. It doesn’t matter if that person is a marketer, salesperson, designer, programmer, or whatever; their writing skills will pay off. That’s because being a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit. And those are qualities you want in any candidate.
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