There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive. - Alex Hormozi

Like it or not, some people are just built for war. And the people who aren’t, need them.

No matter how much I win in the world's eyes, I still feel the best when I win in my wife's eyes.

My day is never more "made" than when my wife says she thinks I'm awesome for helping her.

I think most guys just want the person we care about most to feel like we helped them.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth.