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Many use an “application process” to make people qualify to buy. But none of them have gone to the extremes one did. At various times, he required pr… - Dan S. Kennedy
" "Many use an “application process” to make people qualify to buy. But none of them have gone to the extremes one did. At various times, he required prospective purchasers to listen to seven hours of introductory material and sign an official-looking affidavit attesting that they had done so before they were permitted to buy.
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Additional quotes by Dan S. Kennedy
These five applications of Intimidation Technique are part of a broader context I teach as Takeaway Selling. It does what its name suggests: show the prospect something interesting, appealing, or desirable, then snatch it away and have it play hard to get. To extreme, it can actually reverse roles, so the buyer winds up selling the seller on why he should be permitted to buy.
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