These five applications of Intimidation Technique are part of a broader context I teach as Takeaway Selling. It does what its name suggests: show the… - Dan S. Kennedy

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These five applications of Intimidation Technique are part of a broader context I teach as Takeaway Selling. It does what its name suggests: show the prospect something interesting, appealing, or desirable, then snatch it away and have it play hard to get. To extreme, it can actually reverse roles, so the buyer winds up selling the seller on why he should be permitted to buy.

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You can’t go to the bank and deposit likes, views, retweets, viral explosions, social media conversations, or brand recognition. Bankers are extremely narrow-minded. They won’t even accept vegetables grown in your backyard garden or bitcoin. They want real money.
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The best of these doctors in the country are ultra-exclusive and anyone ″lucky″ enough to be walking through their door never asks,″How much is this going to cost?″ The ″lucky ones″ are just thrilled to get IN.
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