our attitude toward something has been influenced by the number of times we have been exposed to it in the past. - Robert B. Cialdini

Do you consider yourself a helpful person?” Following brief reflection, nearly everyone answered yes. In that privileged moment — after subjects had confirmed privately and affirmed publicly their helpful natures — the researchers pounced, requesting help with their survey. Now 77.3 percent volunteered.

The principles — consistency, reciprocation, social proof, authority, liking, and scarcity

un comunicador que alude pronto a alguna debilidad es visto enseguida como alguien sincero.