People buy because they believe they’re getting more value … - Josh Kaufman

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People buy because they believe they’re getting more value in the Transaction than they’re spending.

Josh Kaufman

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Tim Ferriss Tony Robbins Richard Branson Seth Godin Naval Ravikant

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Business schools don't create successful people. They simply accept them, then take credit for their success.

The trick is to start practicing as quickly as possible. Not thinking about practicing or worrying about practicing, but actually practicing.

Lifetime Value is the total value of a customer’s business over the lifetime of their relationship with your company.

People buy because they believe they’re getting more value in the Transaction than they’re spending. - Josh Kaufman

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