People buy because they believe they’re getting more value in the Transaction than they’re spending. - Josh Kaufman

Reactivation is often a quicker, simpler, and more effective approach to increasing revenue than attracting new customers. Your old customers already know and Trust you, and they’re aware of the value you provide. You have their information — you don’t have to find them. Your cost of customer acquisition (a component of Allowable Acquisition Cost) is low — all you have to do is contact them and present an attractive offer.

Before asking your prospects for Permission to follow up, make it clear what they’ll be getting and how it’ll benefit them.

I can’t give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time. — HERBERT BAYARD SWOPE, PULITZER PRIZE–WINNING JOURNALIST