"Harlow would later write, "If monkeys have taught us anything, it's that you've got to learn how to love before you learn how to live. - Jonah Lehrer

Knowledge can be a subtle curse. When we learn about the world, we also learn all the reasons why the world cannot be changed. We get used to our failures and imperfections. We become numb to the possibilities of something new

Poe’s insight was that the audience didn’t care about the murder. That was just the setup, the inciting incident. What they really cared about was the mystery.

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.