once a person’s self-image is altered, all sorts of subtle … - Robert B. Cialdini

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once a person’s self-image is altered, all sorts of subtle advantages become available to someone who wants to exploit that new image.

Robert B. Cialdini

Influence: The Psychology of Persuasion · May 28, 2009 Verified in 1 source Sign up to see the complete provenance

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

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Knowing what I now know, if I could go back in time, would I make the same choice?

The principles — consistency, reciprocation, social proof, authority, liking, and scarcity

The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal. Providing advice puts a person in a merging state of mind, which stimulates a linking of one’s own identity with another party’s.

once a person’s self-image is altered, all sorts of subtle advantages become available to someone who wants to exploit that new image. - Robert B. Cialdini

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