Apparently we have such an automatically positive reaction to compliments that we can fall victim to someone who uses them in an obvious attempt to w… - Robert B. Cialdini

los investigadores que estudian esta tendencia general a valorar más aquellas entidades ligadas al propio yo (denominada «egoísmo implícito») han averiguado que los sujetos prefieren no solo a las personas, sino también los productos comerciales (galletas, chocolates, tés) cuyos nombres comparten letras con los suyos.

Without question, when people are uncertain, they are more likely to use others’ actions to decide how they themselves should act.

The second important thing to understand is that we, too, have our preprogrammed tapes; and, although they usually work to our advantage, the trigger features that activate them can be used to dupe us into playing them at the wrong times.