Cultures are groups of people who come together around a common set of values and beliefs. When we share values and beliefs with others, we form trus… - Simon Sinek

Don't forget, loyalty is when people are willing to suffer some inconvenience or pay a premium to do business with you.

Those who have an opportunity to work in organizations that treat them like human beings to be protected rather than a resource to be exploited come home at the end of the day with an intense feeling of fulfillment and gratitude. This should be the rule for all of us, not the exception. Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.

There are fates worse than death," he will tell you. "One fate worse than death is accidentally killing your own men. Another fate worse than death is going home alive when twenty-two others don't.