The messenger is the message.” Of - Robert B. Cialdini

The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal. Providing advice puts a person in a merging state of mind, which stimulates a linking of one’s own identity with another party’s.

Cuando la gente actúa al unísono, no solo se ven a sí mismos como más parecidos, sino que después se evalúan unos a otros más positivamente.

When the newspaper detailed the suicide of a young person, it was young drivers who then piled their cars into trees, poles, and embankments with fatal results; but when the news story concerned an older person’s suicide, older drivers died in such crashes. l advised, then, to take special care in our travels at these times.