The messenger is the message.” Of - Robert B. Cialdini

Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable.

Exodus 23:8–“And thou shalt take no gift; for a gift blindeth them that have sight and perverteth the words of the righteous.

I can live for two months,” confessed Mark Twain, “on a good compliment.