Charge as high a price as you can say out loud without cracking a smile.” - Dan Kennedy - Alex Hormozi

As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . . but I never really knew why. As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.

You will help more people by trying to make money than you will by staying broke.

When you insist on “impact” you only virtue signal because learning the game is harder than saying you’re “choosing to make less to help people”.

You’re not helping more people. You’re just less skilled with an ego that prevents you from admitting it.

To get the most people to buy, sell at the time of greatest need, not greatest value. A thirsty man is more likely to buy water before he drinks it.