A lot of advertisements and television commercials look lik… - David Ogilvy

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A lot of advertisements and television commercials look like minutes of a committee meeting, and that is what they are. Advertising seems to sell most when it is written by a solitary individual. He must study the product, the research, and the precedents. Then he must shut the door of his office and write the advertisements.

David Ogilvy

Confessions of an Advertising Man · August 1, 2004 Verified in 2 sources · 1 more available Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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Additional quotes by David Ogilvy

Aldous Huxley, who was once a copywriter, said, ‘It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.

The consumer isn't a moron. She is your wife.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. All over the world.

A lot of advertisements and television commercials look like minutes of a committee meeting, and that is what they are. Advertising seems to sell mos… - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy