You don’t become indispensable merely because you are different. But the only way to be indispensable is to be different. That’s because if you’re th… - Seth Godin

"How was your day? If your answer was "fine," then I don't think you were leading."

A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it.

You do people a service when you make better things and make it easy to talk about them. The best reason someone talks about you is because they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.