Enemy spies reported back to Germany that the reason they w… - Dave Trott

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Enemy spies reported back to Germany that the reason they were losing so many bombers was the deadly ‘Cat’s Eyes’ Cunningham. And for a long while the Luftwaffe bought that story. They lost a lot of bombers to radar before they discovered the truth. Because a simple lie is often more powerful than a complicated truth.

Dave Trott

Predatory Thinking: A Masterclass in Out-thinking the Competition · May 23, 2013 Verified in 1 source Sign up to see the complete provenance

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Additional quotes by Dave Trott

Einstein said, ‘Not everything that counts can be counted, and not everything that can be counted counts.

The product creates the experience. The experience creates the reputation. The reputation creates the brand.

Less important points don’t add to the communication. They detract from the most important point. That’s what the single-minded proposition is all about.

Enemy spies reported back to Germany that the reason they were losing so many bombers was the deadly ‘Cat’s Eyes’ Cunningham. And for a long while th… - Dave Trott

Additional quotes by Dave Trott