Enemy spies reported back to Germany that the reason they were losing so many bombers was the deadly ‘Cat’s Eyes’ Cunningham. And for a long while th… - Dave Trott

France was about to fall to the Germans, and Neville Chamberlain was about to resign as Prime Minister of Great Britain. He called Winston Churchill and Lord Halifax into his office. He said, “Well, one of you two will have to replace me. Who’s it going to be?” Churchill wrote, “I knew no Englishman could ever say ‘Give it to me’. So whoever spoke first would be the loser. It was the longest 30 seconds of my life, but nothing would induce me to speak.” Eventually Halifax couldn’t bear it any longer. He cracked. He said, “Well, I suppose you’d better give it to Winston.” Churchill accepted, and became Prime Minister. Imagine the course of history if Churchill had spoken first.

If you avoid the rejection, you avoid the opportunity.

Steve Jobs, founder of Apple, had a similar view. He didn’t believe in research. He said, ‘It’s not the public’s job to know what they’re going to want. It’s my job to know what they’re going to want.