The alpha enjoys most of the attention in a social interaction, even when he’s not demanding it. And when he does demand it, the alpha captures the g… - Oren Klaff

Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension. Together they add up to attention.

Here are some subtler examples of taking the power frame away. As soon as you come in contact with your target, look for the first opportunity to 1. Perpetrate a small denial, or 2. Act out some type of defiance. Examples You place a folder on the conference table that is labeled “Confidential — John Smith.” When the target reaches for the file, you grab it and say, “Uh-uh, not yet. You have to wait for this.” If you deal in creative work and you brought visuals, let the target sneak a peek and then, when you see him curiously looking, turn it over, take it away, and deliver a soft reprimand that says, not until I say you’re ready.

Observing power rituals in business situations — such as acting deferential, engaging in meaningless small talk, or letting yourself be told what to do — reinforces the alpha status of your target and confirms your subordinate position. Do not do this!