We women must join hands to help one another, so we can all move forward because Igbos say there is strength in number. - Ogechi Adeola

Segmentation involves categorizing markets along homogenous or related lines, using some similarity criteria to divide the market into groups.

We need to be prayerful, praying to God to bless our homes and businesses. It is good to understand that the future is bigger and brighter. Everything would be ok. Because of this, please be diligent in your work and let honesty be your guide.

The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade). All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach. Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors.