good-looking people are aware that other people’s positive evaluations of them are not based on their actual traits and abilities but are often cause… - Robert B. Cialdini

Pyne: I guess your long hair makes you a girl. Zappa: I guess your wooden leg makes you a table.

When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.

We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or life-style.