the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. - Michael Gerber

The game has to be real. You have to mean it. The game is a measure of you.

The purpose of going into business is to get free of a job so you can create jobs for other people. “The purpose of going into business is to expand beyond your existing horizons.

And what I hear you saying is that it is this identification with my business, my Technician’s need to see the business as nothing more or less than me, that is causing me all the pain I’m feeling, all the frustration I experience going to work every day. My belief that, if I’m good, the business will be. That if I work hard enough, the business will succeed.