our attitude toward something has been influenced by the number of times we have been exposed to it in the past.

Overall, the evidence suggests that liking continues to increase as people are exposed to an idea between ten and twenty times, with additional exposure still useful for more complex ideas. Interestingly,

Because we humans don’t notice changes that take place slowly, incrementally, we tend to underestimate their cumulative effects, even within the span of one or two lifetimes.

it takes repetitive exposure over time to a new idea before that idea becomes a natural part of your way of thinking and being.

That’s the problem, we do get used to things.

Events and experiences in life determine our attitude. If we have a positive experience with a person, our attitude towards him is likely to be positive and conversely negative experiences tend to make us cautious. Experiences and events become reference points in our lives and we draw conclusions which serve as guidelines for the future.

A large part of our attitude toward things is conditioned by opinions and emotions which we unconsciously absorb as children from our environment. In other words, it is tradition — besides inherited aptitudes and qualities — which makes us what we are. We but rarely reflect how relatively small as compared with the powerfu...
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The reasons why we do the things we do will not always be the ones that others will remember.

When will we realize that the fact that we can become accustomed to anything, however disgusting at first, makes it necessary to examine carefully everything we have become accustomed to.

We have become unaware of the magnificence of our true nature on account of our upbringing, conditioning, and education, all of which paint a very different picture of who we are – and all of which we believe.

The reasons why we do the things we do will not always be the ones that others will remember. Sometimes.

The law of familiarity says that if we are around anything (or anyone) long enough, we tend to take things just a little bit for granted.

Every one of us has already experienced thousands of last times without even realizing it. Most of the time, in fact, you never even imagine that what you're experiencing is the last time.

Among life’s cruelest truths is this one: Wonderful things are especially wonderful the first time they happen, but their wonderfulness wanes with repetition. Just compare the first and last time your child said "Mama" or your partner said "I love you" and you’ll know exactly what I mean. When we have an experience hearing a particular sonata, making love with a particular person, watching the sunset from a particular window of a particular room—on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage. But human beings have discovered two devices that allow them to combat this tendency: variety and time.