One of the best advertising people ever was Carl Ally. He s… - Dave Trott

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One of the best advertising people ever was Carl Ally. He said the true creative person wants to be a know-it-all. They want to know about all kinds of things: ancient history, nineteenth-century mathematics, modern manufacturing techniques, flower arranging, and lean hog futures. Because they never know when these ideas might come together to form a new idea. It may happen six minutes later or six years down the road, but they know it will happen.

Dave Trott

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Additional quotes by Dave Trott

Less important points don’t add to the communication. They detract from the most important point. That’s what the single-minded proposition is all about.

Enemy spies reported back to Germany that the reason they were losing so many bombers was the deadly ‘Cat’s Eyes’ Cunningham. And for a long while the Luftwaffe bought that story. They lost a lot of bombers to radar before they discovered the truth. Because a simple lie is often more powerful than a complicated truth.

We can’t believe the world isn’t exactly the same way for everyone else, as it is for us. But the truth is, you only know what you know.

One of the best advertising people ever was Carl Ally. He said the true creative person wants to be a know-it-all. They want to know about all kinds … - Dave Trott

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Additional quotes by Dave Trott

Works in ChatGPT, Claude, or Any AI