la mayoría de las empresas no tienen ni la más remota idea de por qué sus clientes son sus clientes. - Simon Sinek

Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or

Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.

Because how we feel about something or someone is more powerful than what we think about it or them.