la mayoría de las empresas no tienen ni la más remota idea de por qué sus clientes son sus clientes. - Simon Sinek

You can run a company, you can manage an organization, but you can lead only people.

The newest area of the brain, our Homo sapien brain, is the neocortex, which corresponds with the WHAT level. The neocortex is responsible for rational and analytical thought and language.

Strong leaders, in contrast, extend the Circle of Safety to include every single person who works for the organization. Self-preservation is unnecessary and fiefdoms are less able to survive.