Instead of taking the time to give all this backstory, or make the reader wait and wait for me to “get to the point,” I would just start with the mai… - Nicolas Cole

Here’s an example of the 1/3/1 + Bullets structure from my article, “5 Serious Things You Should Know About Money Before You Turn 30.” Money, and “financial freedom,” is a skill. No one ever tells you what you should know about money when you’re young. There isn’t a class in high school, or even college, where a professor sits you down and says, “Now listen up: mastering money is no different than learning how to shoot a basketball or paint a picture. It just takes practice.” Instead, money remains (for many people) this massive unknown in their daily lives. They don’t know how to make more of it. They don’t know how to spend less of it. They don’t know how (they’ll ever) save it. And they don’t know what to do with it once they have it. And that’s a big problem.

People read major publications for three reasons: opinions, news, or to learn how to do something. That’s it. The fact that my top 10 highest-performing articles are predominantly about personal development should tell you something.

It's not about how much you make. It's about how much you save.