Because marketing, like war, is a zero-sum game. If you wan… - Dave Trott

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Because marketing, like war, is a zero-sum game. If you want something you have to take it from someone else. In order for someone to win, someone has to lose.

Dave Trott

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Additional quotes by Dave Trott

The squeaky wheel gets the oil.

Don’t try to force or nag people into doing what you want. Accept that they are free to choose. But you help them choose what you want.

People who are good want to grow. They want to get off this rung and onto the next rung. They want to get all the way up the ladder. So they’re not looking for praise, they’re looking for criticism.

Because marketing, like war, is a zero-sum game. If you want something you have to take it from someone else. In order for someone to win, someone ha… - Dave Trott

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Additional quotes by Dave Trott