I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. - David Ogilvy

Many of the greatest creations of man have been inspired by the desire to make money. When George Frederick Handel was on his beam ends, he shut himself up for twenty-one days and emerged with the complete score of Messiah – and hit the jackpot. Few of the themes of Messiah were original; Handel dredged them up from his unconscious, where they had been stored since he heard them in other composers’ work, or since he had composed them for his own forgotten operas.

If you tell lies about your product you will be found out – either by the government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

Don't expect your agency to pay for all the dry holes they drill on your behalf.