consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems. - Seth Godin

Never quit something with great long-term potential just because you can’t deal with the stress of the moment.

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin, sethgodin.com

It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.