consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems. - Seth Godin

The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.

Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

If all we do with these tools is teach compliance and consumption, that's all we're going to get. School can and must do more than train the factory workers of tomorrow.