It is the inescapable duty of management to fire incompetent people. - David Ogilvy

Aldous Huxley, who was once a copywriter, said, ‘It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.

I have found that it is easier to double the selling power of a commercial than to double the audience of a program. This may come as news to Hollywood hidalgos who produce programs and look down their noses at us obscure copywriters who write the commercials.

Said Winston Churchill, ‘PERFECTIONISM is spelled PARALYSIS.