But as a company that is growing, it is important to be a little bit more visible so that people can understand us better—and we can earn the trust t… - Shou Zi Chew

Clearly we prioritize safety very seriously, as you can imagine. And some of it could be us being overly protective, a mis-moderation leaning on the side of being careful. Sometimes we have taken something down as an abundance of caution. The position of moderation is very important. It’s not only getting the violation rates down, it’s reducing overmoderation, which happens. It’s a price you have to pay, and you have to find the right balance.

Every time I meet a user, I feel like the level of understanding and the conversations that we have are significantly different than with someone who’s never used it before. People who use it really understand.

On TikTok, we aim to provide three things. The first is a window to discover. This window, the For You feed, opens to a stream of videos curated to your interests, making it easy to find content and creators you love. The second is a canvas to create. Whether it’s demonstrating a new science experiment or the latest cooking trend, people around the world use TikTok to unleash creativity. The third is a bridge to connect. Through TikTok, people have discovered new communities, cultures, and interests.