My target audience in my mind was not the dedicated, dyed-in-the-wool knowledgeable anorak, who would watch anything and listen to anything on the subject. It was the un-committed, uninvolved and probably not very enthusiastic ordinary folks who were watching at home. I wanted to grip them by the throats and say 'Hey look this is fantastic! I love it and you ought to love it too. And here's why!'
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[T]he primary audience was to be the "nontraditional student," especially "distance learners,"... [I]t was hoped that with a resourceful, dedicated local teacher... the teaching of introductory physics at any level could be enriched... [A]lso... that a large, casual, nonstudent audience would watch... for pleasure and instruction. ...[T]hat ideal target audience was the high-school physics teacher.
Type of Audience When one is dealing with an audience that is large and heterogeneous, one is dealing with the unschooled mind. Expertise cannot be assumed. Simple stories work the best. On the other hand, when one is dealing with individuals who share knowledge and expertise, one can assume a mind that is schooled and relatively homogeneous with respect to other minds in the group. Stories or theories related to such groups can be more sophisticated, and counterarguments can and should be addressed directly.
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I think the audience I'd like to reach is increasingly an audience that stays home--a poor audience, a Latino audience, people of color, or people who feel disenfranchised. They're not going out and they don't feel entitled to theater. Theater is becoming more and more elitist because we just do it for each other. It seems that there are more theater people at the theater than regular people, and that's not good.
It’s funny, it’s amazing how many people go see a movie and have not seen anything about it. People like you and I go to the movies and we’re worried that we’ve seen every scene through all the commercials, and yet half the audience, a lot of people make their decision what movie to see while they’re standing in line. So, I really don’t know. Audiences are getting very specific and segmented, but to me, the dream is still the movie that’s for everyone and it’s harder to reach everyone nowadays.
What I try to look for is something that a general audience can relate to, to have an investment in these extraordinary people who achieve extraordinary things. That’s an easy task for an actor, to humanize these incredible machines of ideas that some of these people are. It’s not always easy, but that’s the challenge, and that’s what I’ve enjoyed doing. I’m very lucky.
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In order to win your audience over, avoid constantly throwing out ‘preachy’ content that directly tell the audience what to do. The onus rests on the content creators to package the content in a way that allows the audience choose what lesson they want to learn from it. It is our duty as content creators, film makers or story tellers to set the agenda for how we want to be perceived.
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