What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he wa… - Michael Gerber

The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business.

Sarah,” I began softly, “if the Business Development Process were only about Orchestration, I would agree with you — it would be deadly. Absent a higher purpose, all habits are. Because that’s all that Orchestration really is, Sarah: a habit. A way of doing something habitually.

if living with your spirit, means anything to you at all, if you truly care about it, then guard it with your life. Because Comfort overtakes us all when we’re least prepared for it. Comfort makes cowards of us all.

Hi, have you been in here before?” The customer will respond with either a “yes” or a “no.” In either case, you are then free to pursue the conversation.