What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he wa… - Michael Gerber

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What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

Biography information from Wikiquote

Also Known As

Native Name: Michael E. Gerber
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I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is the difference between living fully and just existing. The difference between the two is living intentionally and living by accident.

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