The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your busines… - Michael Gerber

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The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business.

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

Biography information from Wikiquote

Also Known As

Native Name: Michael E. Gerber
Works in ChatGPT, Claude, or Any AI

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Additional quotes by Michael Gerber

The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.

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