Next time you decide to have the sales pitch sung in a tele… - David Ogilvy

" "
Next time you decide to have the sales pitch sung in a television or radio commercial, play the song to a half dozen people who know nothing about the product. Then ask them what it said.

David Ogilvy

2 document sources found for this quote. Sign up to see titles and page references

ogilvy_75 jingles clarity testing

English

Collect this quote

About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

Biography information from Wikiquote

Also Known As

Alternative Names: David MacKenzie Ogilvy

All quotes from David Ogilvy Similar Quotes by other Originators

Originators like David Ogilvy:

Dan S. Kennedy Scott Adams Dave Trott Seth Godin Nassim Nicholas Taleb

Additional quotes by David Ogilvy

What you show is more important than what you say.

When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Next time you decide to have the sales pitch sung in a television or radio commercial, play the song to a half dozen people who know nothing about th… - David Ogilvy

About David Ogilvy

Also Known As

Works in ChatGPT, Claude, or Any AI

Additional quotes by David Ogilvy

Enhance Your Quote Experience