While few customer offerings have a life, all great products and services have a soul. - Jonas Ridderstråle

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While few customer offerings have a life, all great products and services have a soul.

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About Jonas Ridderstråle

(born August 26, 1966) is a Swedish business speaker, thinker and author, best known for the bestselling book Funky Business - Talent Makes Capital Dance. He has been visiting professor at Ashridge Business School and IE Business School.

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It is also worth noting that it is extremely difficult to be a great buyer of complementary competencies if you do not have any knowledge about the stuff you are acquiring. Friedrich Nietzsche pointed out that a man has no ears for that to which experience has given him no access. We need knowledge to be able to outsource knowledge.

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