Some bodies of knowledge emerge over time in a process of coevolution with the location in which they are embedded. - Jonas Ridderstråle

We find support for the contingency logic, suggesting that effective organization design has to take into account the underlying characteristics of the firm's knowledge base.

It is also worth noting that it is extremely difficult to be a great buyer of complementary competencies if you do not have any knowledge about the stuff you are acquiring. Friedrich Nietzsche pointed out that a man has no ears for that to which experience has given him no access. We need knowledge to be able to outsource knowledge.

While few customer offerings have a life, all great products and services have a soul.