The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.

The media has a big role in people’s lives.

In a society where freedom of the press is enshrined in the Constitution, our media largely acts as a megaphone for those in power. That's why people are so hungry for independent media-and are starting to make their own.

The reality is that the media are probably the most powerful of all our institutions today and they, or rather we [journalists], too often are squandering our power and ignoring our obligations. The consequence of our abdication of responsibility is the ugly spectacle of idiot culture!

As the movie [The Book of Eli] teaches, words may have the power to convince and move if they are rich and meaningful, or the power to disappoint and let people down if they are poor and prosaic. Media use words to challenge power or to promote alternative powers, becoming either servants of the power, or watchdogs of the power, or another power themselves. All depend on the words that media choose to use: either the words of truth or the words of the yes-men and the servants of the powers that be.
...Truth is not limited to its material vessels.
Media have the power to mobilize for freedom of religion, belief, and creed of Tai Ji Men and all other persecuted groups because they are guardians of words, and words may contain truth. Media only need to start believing it, in Taiwan and all over the world.

If the press cannot mold our every opinion, it can frame the perceptual reality around which our opinions take shape. Here may lie the most important effect of the news media: they set the issue agenda for the rest of us, choosing what to emphasize and what to ignore or suppress, in effect, organizing much of our political world for us. The media may not always be able to tell us what to think, but they are strikingly successful in telling us what to think about.

The media is the quickest and most powerful way to speak out. Those of us who have the attention of the media are privileged, and we have the responsibility to put that privilege to good use! I am fortunate because I can draw public attention to HIV/AIDS and help people understand that this is a disease that can be eradicated. This work cannot stop until we have defeated the epidemic on every front around the world.

My goal as a journalist is to break the sound barrier, to expand the debate, to cut through the static and bring forth voices that are shut out. It is the responsibility of journalists to go where the silence is, to seek out news and people who are ignored, to accurately and clearly report on the issues-issues that the corporate, for-profit media often distort, if they cover them at all. What is typically presented as news analysis is, for the most part, a small circle of pundits who know so little about so much, explaining the world to us and getting it so wrong. While they may appear to differ, they are quibbling over how quickly the bombs should be dropped, not asking whether they should be dropped at all. Unfortunately, as a result, people are increasingly turning away from the news at a time when news media should be providing a forum for discussion-a forum that is honest and open, that weighs all the options, and that includes those deeply affected by U.S. policy around the globe. I am not talking about a fringe minority or the silent majority, but a silenced majority, silenced by the corporate media. The media's job is to be the exception to the rulers, to hold those in power accountable, to challenge, and to ask the hard questions-to be the public watchdog. The media also need to find stories of hope, to tell stories that resonate with people's lives in the real world (not the reel world). ()

At a time of information overload, good journalists are more important then ever. They serve as the public's hired guns to collect information from various sources and challenge it for the purpose of distilling down what is important and true. They-signpost issues that are worthy of our attention. In the past when we bought newspapers we were paying for that particular newspaper with its content- a bundle of news and entertainment. In the digital age we're buying the carriage (e.g. the Internet access) and readers decide later what information they want to view over that carrier.

You find most journalists now are on all these social networks. They’re all about creating… they want a direct relationship with their audience, in a way that politicians have been very loathe to do. They don’t want to come down to the masses. They still want to be in that fortress, in that ivory tower where they can lecture down to people. They haven’t really adapted to this two-way communication.

The Press is great power and it can do good as well as harm. If rightly conducted, it can guide and instruct public opinion.

People tend to assess the relative importance of
issues by the ease with which they are retrieved from memory — and this is
largely determined by the extent of coverage in the media. Frequently
mentioned topics populate the mind even as others slip away from
awareness. In turn, what the media choose to report corresponds to their
view of what is currently on the public’s mind. It is no accident that
authoritarian regimes exert substantial pressure on independent media.
Because public interest is most easily aroused by dramatic events and by
celebrities, media feeding frenzies are common

The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.

The real power lies in the hands of the holders of the Mass Media.