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For propaganda to succeed, a society must first have two complementary qualities: It must be both an individualist and a mass society. These two qualities are often considered contradictory. It is believed that an individualist society, in which the individual is thought to have a higher value than the group tends to destroy groups that limit the individual's range of action, whereas a mass society negates the individual and reduces him to a cipher. But this contradiction is purely theoretical and an illusion. In actual fact, an individualist society must be a mass society, because the first move toward liberation of the individual is to break up the small groups that are an organic fact of the entire society. In this process the individual frees himself completely from family, village, parish or brotherhood bonds - only to find himself directly vis-a-vis the entire society. When individuals are not held together by local structures, the only form in which they can live together is in an unstructured mass society, Similarly, a mass society can only be based on individuals — that is on men in their isolation, whose identities are determined by their relationships with one another. Precisely because the individual claims to be equal to all other individuals he becomes an abstraction and is in effect reduced to a cipher.

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Collectivists would have you believe that individualism is merely another word for selfishness, because individualists oppose welfare and other forms of coercive redistribution of wealth, but just the opposite is true. Individualists advocate true charity, which is the voluntary giving of their own money, while collectivists advocate the coercive giving of other people's money; which, of course, is why it is so popular.

We have talked at length of individual rights; but what, it may be asked, of the “rights of society”? Don’t they supersede the rights of the mere individual? The libertarian, however, is an individualist; he believes that one of the prime errors in social theory is to treat “society” as if it were an actually existing entity. “Society” is sometimes treated as a superior or quasi-divine figure with overriding “rights” of its own; at other times as an existing evil which can be blamed for all the ills of the world. The individualist holds that only individuals exist, think, feel, choose, and act; and that “society” is not a living entity but simply a label for a set of interacting individuals. Treating society as a thing that chooses and acts, then, serves to obscure the real forces at work. If, in a small community, ten people band together to rob and expropriate three others then this is clearly and evidently a case of a group of individuals acting in concert against another group. In this situation, if the ten people presumed to refer to themselves as “society” acting in “its” interest, the rationale would be laughed out of court; even the ten robbers would probably be too shamefaced to use this sort of argument. But let their size increase, and this kind of obfuscation becomes rife and succeeds in duping the public.

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“Individualism” in the United States refers to privatized ownership, consumption and recreation. You are individualist in that you are expected to get what you can for yourself and not be too troubled by the problems faced by others. This attitude, considered inhuman in some societies, is labeled approvingly as “ambition” in our own and is treated as a quality of great social value.

It is true that the virtues which are less esteemed and practiced now — independence, self-reliance, and the willingness to bear risks, the readiness to back one's own conviction against a majority, and the willingness to voluntary cooperation with one's neighbors — are essentially those on which an individualist society rests. Collectivism has nothing to put in their place, and in so far as it already has destroyed then it has left a void filled by nothing but the demand for obedience and the compulsion of the individual to what is collectively decided to be good.

Individualism is the self-affirmation of the individual self as individual self without regard to its participation in its world. As such it is the opposite of collectivism, the self affirmation of the self as part of a larger whole without regard to its character as an individual self.

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An individualist is a man who says: "I'll not run anyone's life – nor let anyone run mine. I will not rule nor be ruled. I will not be a master nor a slave. I will not sacrifice myself to anyone – nor sacrifice anyone to myself."

There is not, nor should there be, an irreconcilable contrast between the individual and the collective,... There should be no such contrast, because collectivism, Socialism, does not deny, but combines individual interests with the interests of the collective. Socialism cannot abstract itself from individual interests. More than that, socialist society alone can firmly safeguard the interests of the individual. In this sense there is no irreconcilable contrast between Individualism and Socialism.

In every human soul there is a socialist and an individualist, an authoritarian and a fanatic for liberty, as in each there is a Catholic and a Protestant. The same is true of the mass movements in which men marshal themselves for common action.

We witness in the eighteenth century the preparation of the French Revolution by individualism and the degeneration of the old "liberal" trends into economical liberalism of the deterministic Manchesterian pattern. Egalitarianism only appears in strongly collectivistic societies where strong exogenous powers try to shape persons into "individuals," deprived of their original character. The "individual" is merely the last indivisible unit of the "mass," and individualism the last, grotesque, and hopeless fight of depersonalized man within the ocean of collectivism to withstand the encroachment of the masses. Charles V had a personality but Gustave de Nerval, who promenaded a tamed lobster in the streets of Paris, was a mere individualist.

"We hold further that Communism is not only desirable, but that existing societies, founded on Individualism, are inevitably impelled in the direction of Communism. The development of Individualism during the last three centuries is explained by the efforts of the individual to protect himself from the tyranny of Capital and of the State. For a time he imagined, and those who expressed his thought for him declared, that he could free himself entirely from the State and from society. "By means of money," he said, "I can buy all that I need." But the individual was on a wrong tack, and modern history has taught him to recognize that, without the help of all, he can do nothing, although his strong-boxes are full of gold."

While individualism was once widely hailed in Britain and especially the United States, today it is deemed amoral and heartless. The individualist viewpoint is unable to promise honestly that everyone will eventually be completely well-off. Critics find this defeatist and insist that ‘we must do better’ while calling upon the forces of the state to see that we do.

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