A writer will do anything to avoid the act of writing. - William Zinsser

"Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. It's a question of using the English language in a way that will achieve the greatest clarity and strength."

I’ve also noticed a new reason for avoiding “I”: Americans are unwilling to go out on a limb. A generation ago our leaders told us where they stood and what they believed. Today they perform strenuous verbal feats to escape that fate.

Nobody told all the new computer writers that the essence of writing is rewriting.