Besides death, all failure is psychological. - Jocko Willink

With such variation in individuals on the team, the challenge for any leader was to raise the level of every member of the team so that they could perform at their absolute best. In order to do that, a leader must make it his or her personal mission to train, coach, and mentor members of the team so they perform to the highest standards — or at least the minimum standard. But there is a dichotomy in that goal: while a leader must do everything possible to help develop and improve the performance of individuals on the team, a leader must also understand when someone does not have what it takes to get the job done. When all avenues to help an individual get better are exhausted without success, then it is the leader’s responsibility to fire that individual so he or she does not negatively impact the team.

Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.

I don’t accept that I am what I am and that “that” is what I am doomed to be. NO. I do not accept that. I’m fighting. I’m always fighting. I’m struggling and I’m scraping and kicking and clawing at those weaknesses — to change them. To stop them. Some days I win. But some days I don’t. But each and every day: I get back up and I move forward. With my fists clenched. Toward the battle. Toward the struggle. And I fight with everything I’ve got: