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Gallery visitors did not tell Picasso to invent cubism. Jazz fanatics did not suggest that should work with hip-hoppers. Moviegoers did not propose t… - Jonas Ridderstråle
" "Gallery visitors did not tell Picasso to invent cubism. Jazz fanatics did not suggest that should work with hip-hoppers. Moviegoers did not propose to Lars von Trier, the Danish film director, that he make Breaking the Waves. And customers sure as hell did not come up with the idea for CDNow or Amazon.com. If you want to do something really interesting and revolutionary, learn to ignore your customers.
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About Jonas Ridderstråle
(born August 26, 1966) is a Swedish business speaker, thinker and author, best known for the bestselling book Funky Business - Talent Makes Capital Dance. He has been visiting professor at Ashridge Business School and IE Business School.
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Additional quotes by Jonas Ridderstråle
It is also worth noting that it is extremely difficult to be a great buyer of complementary competencies if you do not have any knowledge about the stuff you are acquiring. Friedrich Nietzsche pointed out that a man has no ears for that to which experience has given him no access. We need knowledge to be able to outsource knowledge.
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