Reward excellent failures. Punish mediocre successes. - Thomas J. Peters

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Reward excellent failures. Punish mediocre successes.

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About Thomas J. Peters

Thomas J. "Tom" Peters (born November 7, 1942) is an American writer on business management practices, best-known for In Search of Excellence co-authored with Robert H. Waterman.

Also Known As

Alternative Names: Tom Peters Tom Peters III Thomas Peters
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The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.

Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sorts of values.

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