It is what begins the process of getting customers and maki… - Alex Hormozi

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It is what begins the process of getting customers and making money. It is the first thing any new customer will interact with in your business. Since the offer is what attracts new customers, it is the lifeblood of your business. No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.

Alex Hormozi

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I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

When I want to hurt someone who hurt me, I remind myself that tomorrow they’ll wake up and still be themselves. And that there’s no pain I can inflict upon them that’s worse than them being themselves. And that helps me get over it.

Even though you don’t want to, it’s not fair, and you have no idea what you’re doing, you just have to do it. It takes what it takes.

It is what begins the process of getting customers and making money. It is the first thing any new customer will interact with in your business. Sinc… - Alex Hormozi

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