Think of a Just Cause like an iceberg. All we ever see is the tip of that iceberg, the things we have already accomplished. In an organization, it is… - Simon Sinek

And unless you're an astronaut, it's not the work we do that inspires us either. It's the cause we come to work for. We don't want to come to work to build a wall, we want to come to work to build a cathedral.

cuando una empresa transmite con claridad su PORQUÉ, aquello en lo que cree, y nosotros creemos en lo que ella cree, entonces a veces nos esforzaremos de manera extraordinaria para incluir esos productos o marcas en nuestras vidas.

When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served last. When you witness this act, you will also note that no order is given. Marines just do it.