We don’t need facts and explanations to convince ourselves.… - Oren Klaff

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We don’t need facts and explanations to convince ourselves. We know what we like. Even when we try the rational approach — making lists of pros and cons — if it does not come out how we like, we go back and redo the list until it does.

Oren Klaff

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Dan S. Kennedy Robert B. Cialdini Josh Kaufman Keith Ferrazzi Scott Adams

Additional quotes by Oren Klaff

Over time, you will begin to notice an increase in the velocity of your work and leisure activities. This is so because strong frames allow you to selectively ignore things that do not move you forward toward your goals, and such a recognition amplifies your focus on the things that do.

First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty.

As I’ve said before, the brain is a cognitive miser. Unless it can get value for itself, it stops paying attention.

We don’t need facts and explanations to convince ourselves. We know what we like. Even when we try the rational approach — making lists of pros and c… - Oren Klaff

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Additional quotes by Oren Klaff