Inspiration only starts the process; you need something more to drive a movement. - Simon Sinek

The opportunity is not to discover the perfect company for ourselves. The opportunity is to build the perfect company for each other.

Managers of companies, big and small, all want to do well, so they make decisions, hire consultants and implement systems to help them achieve that desired outcome. But all too often, it is not the systems that fail but the ability to maintain them.

Apple's "1,000 songs in your pocket." The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.