You will never achieve so much everyone will approve of you. And if you met everyone, you wouldn’t want their approval because it would mean being s… - Alex Hormozi

But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who *show* interest in the stuff you sell. If someone gives their contact information on a website, that is an engaged lead. If someone follows you on social media and you can contact them, that is an engaged lead. If people reply to your email campaign, they are engaged leads. The leads showing interest are the leads that matter. Engaged leads are the true output of advertising.

Both my parents immigrated to America.

They both learned the language, studied, and worked hard to give me a better life.

They succeeded.

When you see a someone insulting the US, remind them to try anywhere else.

We live in the undefeated land of opportunity.

Here is your first piece of good news: if you are reading this, then you are already in the top 10 percent. Most people buy stuff and then promptly ignore it. I can also throw out a spoiler: the further you get in the book, the bigger the nuggets become. Just watch. This book delivers. The world needs more entrepreneurs. It needs more fighters. It needs more magic. And that’s what I’m sharing with you — magic.