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The information will only be helpful if readers can grasp it quickly and easily. If it’s muddy they will get discouraged or angry, or both, and will … - William Zinsser
" "The information will only be helpful if readers can grasp it quickly and easily. If it’s muddy they will get discouraged or angry, or both, and will stop reading. You can avoid this dreaded fate for your message, whatever it is, by making sure that every sentence is a logical sequel to the one that preceded it.
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About William Zinsser
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
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William Knowlton Zinsser
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There are many good reasons for writing that have nothing to do with being published. Writing is a powerful search mechanism, and one of its satisfactions is to come to terms with your life narrative. Another is to work through some of life's hardest knocks — loss, grief, illness, addiction, disappointment, failure — and to find understanding and solace.
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