The number of hours I spend consuming should never equal or exceed the number of hours I spend creating. - Nicolas Cole

Instead of taking the time to give all this backstory, or make the reader wait and wait for me to “get to the point,” I would just start with the main point instead. This became a defining characteristic of my writing style. I would give a few sentences of explanation or story, and immediately move on to the next point, and then to the next point, and so on and so forth.

am better off “niching down” until I find one (or a few) categories I can dominate. For example: “Marketing” is broad. “Content Marketing” is more specific. “Content Marketing” is still too broad. “Content Marketing For High-Growth Businesses” is more specific. “Content Marketing For High-Growth Businesses” is still too broad. “Content Marketing For Founders And Executives Of High-Growth Businesses” is more specific.

Before you begin writing anything, you need to decide who you are writing for. And that decision needs to be clearly reflected in both the headline and the content of your piece.